While there’s still plenty of summer left, we are approaching back-to-school. For many, kids going back to class coincides with getting back down to business. As a business owner and consumer, I try to find the “best” suppliers. What that “best” means varies with what I’m buying and what I need it for. Of the two, the consumer side has it a little easier because of the endless rating sites, apps, and online forums. Business to business can be harder, especially when you sort of know what you need but aren’t really sure what questions to ask in order to find that “best fit.” In the next couple of Tip Sheets, I will be looking at some of the questions companies should be asking when looking for a public information research provider. I hope you will check back for the next installment.

Warmest regards,

B. Zimmerman