Customers and client convenience is nothing new. People used to the instant nature of mobile phones and social media expect to find what they need as quickly as possible. That’s why convenience has taken on even greater importance in the past few years. With people walking around with phones more powerful than the computers that launched the first astronauts into space, the convenience factor is key. In this article on Alley Watch, Greg Alvo discusses the important difference between discovery commerce and convenience commerce and what that means for businesses today. In an article on the Adobe Digital Marketing Blog, Marcel Boucher writes about how improving convenience factors into the new economy.
How is your company applying the convenience factor?