Engagement is one of the most important aspects of social media and mail marketing. But how do you increase engagement in a marketing landscape where we are inundated with information? You get granular.
Every marketer understands that segmentation is important, but not everyone is gets how to get granular. The good news is that most electronic marketing tools make it easy to target segments. Here are some how-tos on getting granular with your marketing:
Orinna Weaver at Radius discusses 4 reasons why segmentation builds growth.
Stephen DeAngelis offer this long but worthwhile discussion of granular segmentation, which includes many great links.
Finally, Sherice Jacob offers a handy how-to on getting granular at the Kissmetrics blog.