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Jay Eidelman
Taoism is the western name for various related
Chinese philosophical and religious traditions. Tao,
or Dao, as it is sometimes pronounced, means "path"
and refers to the natural order or "flow" of the universe.
In a sense, Taoists seek to live lives of peace,
integrity, and virtue in balance with the universe.
Central to Taoism is the intriguing concept of wu wei
or "non action." An example from martial arts might be
the use of an opponent's force against them.
Benjamin Hoff, author of the The Tao of Pooh
(that's right, as in Winnie the Pooh), offers a different
example. Hoff recounts a story in which a ball falls into
a pond. The animals of the 100 Acre Wood try to
retrieve the ball but are unable to reach it. Pooh, on the
other hand, drops a large stone into the water and the
resultant ripples carry the ball to the bank (this works
in the real world too, by the way). In essence, Pooh
has acted without acting, at least not directly. His
solution is both elegant and almost effortless.
Business, particularly the work of CRAs, is filled with
seemingly unattainable goals. Problems arise
without ready solutions. By stepping back, thinking
laterally, and empowering team creativity, innovative
answers present themselves.
Jay Eidelman is a marketing and
communications
consultant
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