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Robin Watkins
It is holiday time, a time to reflect and give thanks. I am especially grateful for our dedicated team of researchers who tirelessly pore over dockets to get us the answers we need in the timeliest way possible. It is our researchers' expertise and professionalism that help set County House Research apart. Robin Watkins is General Manager of County House Research, Inc. |
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Jay Eidelman
Can you imagine making an annual contribution to shop at your local bookstore? That is exactly what some Northern California residents have done to keep their favorite independent bookseller, Kepler's, in business (Marketplace, Nov. 21, 2006). Customers like the personalized approach taken by Kepler's staff and the emphasis Kepler's places on service. When the store closed briefly, customers stepped in. Membership at Kepler's is not your standard affinity program; there are perks, but the program is really more of an investment. The program also reinforces cutomers' shopping habits. They are more likely to buy books at their local independent bookstore if they feel connected and well cared for. Can the relationship that Kepler's has with its cutomers be duplicated? Yes. Companies that dedicate themselves to exceptional customer service will reap the ultimate business reward: loyalty. Jay Eidelman is a marketing and communications consultant |
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The Center for Childhood Communication at The
Children's Hospital of Philadelphia is the region’s first
comprehensive, integrated center to address the full
spectrum of hearing and speech problems in children.
Please join us in supporting their efforts.
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Copyright © 2006 by County House Research, Inc. All
rights reserved.
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